Alex Ross Art

eCommerce, Email Marketing, Social Media

Alex Ross is world-renowned comic artist — he's currently doing covers for Captain America & Immortal Hulk. His company, Alex Ross Art, produces fine art and signed comics which we sell online and at comic conventions.

Key Results:

  • Two years of web store growth: 5X (year 1), 2X (year 2)
  • From 7,000 to 100,000 email subscribers in 18 months
  • Average cost per email signup, paid social: $0.20
  • Customer acquisition cost (CAC) is 11% of average customer spend in year one
  • 5X Instagram follower growth (100K to 530K)
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