List Growth, Social Advertising, User Acquisition

AccuRadio is a free online radio app with over 1M weekly listeners — they've been playing the streaming audio game since 2000. With an average of 2.38 hours per listening session, they can boast 5x longer listening sessions than leading competitors.

Key Results

  • We were the first partner to connect advertising spend to a real listening metric (20/40/60 minute listens)
  • Optimized campaigns by listening time rather than clicks or player launch
  • Used our listening conversion to evaluate Facebook against Google AdWords. Discovered Facebook was 5X more effective
  • Facebook Result Rate was ~10x their second-best campaign (3.28% v 0.34%)
  • Our best Christmas ad generated 23 comments and 219 shares - 50x more shares than any previous Christmas ad
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