3.37 is the average Homepage Experience score for Shopify sites in this sector.

Sites that score 4 or more meet best practices. For the Homepage Experience to meet best practices, it must satisfy the following requirements:

• High impact message
• Clear, focused calls to action
• Includes featured products
• Includes featured collections
• Includes email signup offer

Outstanding Homepage Experiences will meet all these criteria, plus excellent visual design and user experience.

3.39 is the average Product Experience score for Shopify sites in this sector.

Sites that score 4 or more meet best practices. For the Product Experience to meet best practices, it must satisfy the following requirements:

• Add to Cart button above the fold
• Crisp, clean product images
• A single, focused call to action—no distractions

Outstanding Product Experiences will meet all these criteria; plus, they will include related products & prominent but tasteful upsells.

3.56 is the average Checkout Experience score for Shopify sites in this sector.

Sites that score 4 or more meet best practices. For the Checkout Experience to meet best practices, it must satisfy the following requirements:

• Clear notification of item added to cart with option to go to checkout
• Standard cart experience
• Standard checkout page

Outstanding Checkout Experiences will meet all these criteria; plus, they will include upsells at checkout & abandoned cart emails.

2.10 is the average Promotions score for Shopify sites in this sector.

Sites that score 4 or more meet best practices. For On-Site Promotions to meet best practices, they must satisfy the following requirements:

• Website popup, delayed 7-15 seconds
• Collect email in popup
• Clear call to action
• Discount or offer when you sign up

Outstanding Promotions will meet all these criteria; plus, they will include a unique offer and the option for SMS opt-in.

2.95 is the average Email Experience score for Shopify sites in this sector.

Sites that score 4 or more meet best practices. For the Email Experience to meet best practices, it must satisfy the following requirements:

• Clear and compelling offer for email signup
• Confirmation & welcome email sent within 10 minutes of signup
• Welcome email features top of funnel brand content, not a hard sell

Outstanding Email Experiences will meet all these criteria; plus, they will include an Email Welcome Series with 3+ emails.

3.41 is the average Navigation Experience score for Shopify sites in this sector.

Sites that score 4 or more meet best practices. For the Email Experience to meet best practices, it must satisfy the following requirements:

• Easy for a new prospective customer to find what they want
• Cart and checkout clear and easy to find
• Clear & clean organization of collections

Outstanding Navigation Experiences will meet all these criteria, plus excellent visual design and user experience.

3.78 is the average Mobile Experience score for Shopify sites in this sector.

Sites that score 4 or more meet best practices. For the Mobile Experience to meet best practices, it must be mobile optimized with no issues across the key experiences in the rubric.

Outstanding Mobile Experiences will meet all these criteria, plus excellent visual design and user experience.

3.02 is the average Site Speed score for Shopify sites in this sector.

We score site speed by running Google Pagespeed insights on the website homepage. Here's how we rank site speed:

• 1-site doesn't load
• 2-mobile and desktop in the red
• 3-desktop yellow, mobile red
• 4-desktop yellow, mobile yellow
• 5-desktop green, mobile yellow or green